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Wise Counsel Needed
Posted by Timothy on October 2, 2022 at 4:05 pmStruggling between two possible niches. Thoughts, suggestions and critiques are most welcome. Regards, Tim
TOPIC I – Bullying
My book 50% complete on bullying
Title
Bullied
A Tortured Journey and Reluctant Redemption
TOPIC II – Discovering a Meaningful Relationship with God
I have done a lot around this topic with some pretty creative lessons (nondenominational)
Understanding and Strengthening Your Relationship with God
Neeta replied 2 years, 1 month ago 7 Members · 6 Replies -
6 Replies
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Lurn Ambassador
I’m thinking that the 2nd topic might be easier to make additional offers for.
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Lurn Ambassador
Hi Tim,
Great start on deciding on the niche you might pursue. Have you had a chance to validate both of those topics using the niche courses: https://academy.lurn.com/courses/research-hacking/ and https://academy.lurn.com/courses/niche-launcher/
As you work through the research you may decide to get more specific by demographics, approach or values, and brand personality.
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Lurn Achiever
If you go with topic 2 I would encourage you to target a very specific audience. That will help you stand out in a very saturated niche.
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Lurn Ambassador
Hey Tim, it seems to me the two are intertwined. Do you think a bullied person has a different view of God? Perhaps they are distanced because of what is/has happened. Do you think looking at what kind of person you are going to help will help you direct your thinking?
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Lurn Ambassador
Greetings,
I think that you have not done, so troll social media sites to research the topic and pain points your potential customers are sharing. Your product will do better if you are targeting your book and product to what they want, not what you want to tell them. Talk to the youth in your life and get their feedback.
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Lurn Ambassador
@Tim I would compare the longevity for the two topics/niches.
What comes to mind is the way Anik explains breastfeeding as a niche, it is agood niche but is it a great niche? Audience in which niche will need your help for a longer period of time?
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