Sales Page – Lurn Forums Offer Creation Struggling to Select an Offer Title

  • Struggling to Select an Offer Title

    Posted by Patricia on October 4, 2022 at 5:56 pm

    Hey all, I would love some feedback on an offer title I’m working on and struggling between two titles to select. The offer is within the Human Resource field of problem-solving. I retired in 2015 and became very influential in Conflict Resolution, and not sure of a title without going too broad as to what I should name my offer. For example,” How to solve employee conflict in the workplace.” Or,” Here are 6-step to solve employee performance issues in the workplace.”

    Thanks in advance for your help.

    Patricia

    Neeta replied 2 years, 2 months ago 5 Members · 13 Replies
  • 13 Replies
  • Andrew

    Administrator
    October 4, 2022 at 7:06 pm
    Lurn Achiever

    Before choosing a title I would suggest…

    1. Clearly defining your customer avatar

    2. Define the specific outcome your customers will get by going through your program

    3. The steps the program will take the customers through to go from where they currently are to that specific outcome.

  • Patricia

    Member
    October 4, 2022 at 8:38 pm
    Lurn Ambassador

    Andrew,

    Thank you! Your feedback is much appreciated.

    • Zaid

      Member
      October 4, 2022 at 9:38 pm
      Lurn Ambassador

      I am taking the Copy course through Lurn
      Academy. Anik teaches that the title should be as specific as we can.
      Maybe you want to specify the type of performance problem you want to teach
      about. Also, I think topics under conflict resolution at the workplace
      would be great. I will be waiting for your books.

      • Patricia

        Member
        October 5, 2022 at 6:33 pm
        Lurn Ambassador

        Zaid,

        Thank you for your reply.

    • Neeta

      Member
      October 6, 2022 at 1:38 pm
      Lurn Ambassador

      @patricia-jones Once you get all the details that Andrew suggested and incorporate them into your headline, you can use this tool to analyze it.

      https://hat.lurntechnology.com/

      • Patricia

        Member
        October 6, 2022 at 6:44 pm
        Lurn Ambassador

        Neeta,

        Thank you; I will be sure to use this tool.

        Patricia

      • Zaid

        Member
        October 6, 2022 at 7:50 pm
        Lurn Ambassador

        Thank you Neeta.

      • Zaid

        Member
        October 6, 2022 at 7:55 pm
        Lurn Ambassador

        Hi Neeta,

        Is the tool available for all students?

        Thanks

        • Patricia

          Member
          October 6, 2022 at 8:56 pm
          Lurn Ambassador

          Zaid,

          Yes, the tool is available for all students. Just click on the link that Neeta provided.

          • Zaid

            Member
            October 6, 2022 at 8:59 pm
            Lurn Ambassador

            Thank you,

            It gives a message: not authorized!

            • Dasha

              Member
              October 7, 2022 at 8:44 am
              Lurn Ambassador

              Hey @globalpeace1 can you try to see if you can access: https://hat.lurntechnology.com/ via a Chrome browser? If its still not working trying clearing your cache and cookies (don’t forget to back up any necessary passwords that you may need).

            • Zaid

              Member
              October 7, 2022 at 11:57 am
              Lurn Ambassador

              Hi Dasha,

              It still gives me the same message: Unauthorized.

              Thank you

        • Neeta

          Member
          October 7, 2022 at 3:37 pm
          Lurn Ambassador

          @globalpeace1 Zaid, log in to your Lurn.com account and try accessing that link.

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