• Posted by Marsha on September 10, 2022 at 8:08 pm

    Niching down and speaking to a specific audience it’s so important in any business. As you may have heard when you speak to everyone you reach no One. Im looking forward to the lessons that Anik offers to Nich down best wishes to everyone. and most importantly Know & Speak to your AVATAR… < Likes dislikes frustrations lifestyle income Male female children Hobbies Motivation pain points goals> The better we know the more targeted the conversation.

    Neeta replied 2 years, 1 month ago 5 Members · 12 Replies
  • 12 Replies
  • Josh

    Member
    September 11, 2022 at 6:30 am
    Lurn Ambassador

    Hey I’ve been deep in the crypto industry for over a year now and finding it difficult to find a specific niche. Security, mindset and how to maintain/grow wealth are my best ideas but i feel they might be a bit broad. Would like a bit of insight into how a can make the niche more specific

  • Marsha

    Member
    September 12, 2022 at 11:32 am
    Lurn Ambassador

    Ive found the word cryto to be misunderstood. can you tell me the problems it solves without using the word crypto. can you tell me about the ease of use of the system with outsaying crypto. can you mimize my risk without using the word crypto. this will build anticipations and make me want to listen.

    • Josh

      Member
      September 26, 2022 at 6:45 am
      Lurn Ambassador

      Thank you, I am taking this into consideration. My ‘Avatar’ are young millenials (16-25 years old) who are in a stage of limbo not knowing what they want to do for the rest of their life. I was at this point until i found crypto and DeFi.

      Considering that my avatar is fairly young my content has been a bit more laid back and just throwing truth bombs because young people see through the BS quite well but also need to be engaged with silly, funny behaviour

      • Neeta

        Member
        September 26, 2022 at 12:45 pm
        Lurn Ambassador

        @josh-hillcoat looks like you have narrowed it down some, but you can niche down furhter. With focus on say novices, and teaching them what crypto is or how to get started in Crypto,or teaching advanced strategies to those who already understand the basics,or teaching them to HODL, staking, NFTs, BOT trading etc. Crypto is such a huge topic see if there’s an area or two that you can zone in on.

  • Marsha

    Member
    September 12, 2022 at 11:37 am
    Lurn Ambassador

    security and mindset for who.. who are you talking to… what type of experiences has this person had. pick someone to talk to. its not just what you are talking about its who are you talking to

  • Neeta

    Member
    September 13, 2022 at 8:46 pm
    Lurn Ambassador

    @josh-hillcoat As Marsha said, you can niche down demographically. Who do you want to help, is it young millennials, established professionals who may have disposable income they want to invest in or retirees who are looking to pass down their wealth to the next generation? You can go further down, are you teaching novices who don’t know anything about crypto, or are you teaching advanced strategies for those who already have the basics down?

    There are several ways you can do this. But do your niche research to figure it out.

    • This reply was modified 2 years, 1 month ago by  Neeta.
    • Josh

      Member
      September 26, 2022 at 6:49 am
      Lurn Ambassador

      As i mentioned to Marsha, my target audience are young millenials (16-25) and I want to help them find a path outside the current government ‘system’. I have looked at 9-5 jobs and have done labouring jobs, hospitality and all of that fun stuff. I found crypto/DeFi and never want to go back. Thats the kind of mindset i want to bestow on other individuals

  • Dasha

    Member
    September 15, 2022 at 1:55 am
    Lurn Ambassador

    @josh-hillcoat I think Marsha and Neeta have given you some great suggestions. I would recommend to refer to the niche course to help you drill down into specifics of the niche you would like to pursue: https://academy.lurn.com/courses/research-hacking/

    Picking The Right Niche & Research Hacking

    • Josh

      Member
      September 26, 2022 at 6:46 am
      Lurn Ambassador

      Thank you, I realise i have dived into it maybe a little too quickly and need to knuckle down on a bit of research. They both have made great points, I thank them and will take their advice into consideration

      • Dasha

        Member
        September 26, 2022 at 12:37 pm
        Lurn Ambassador

        Awesome to hear Josh feel free to bounce around your ideas here. You got this!

  • Andrew

    Administrator
    September 27, 2022 at 3:50 pm
    Lurn Achiever

    There are two places in Lurn Academy that I would check on a regular basis since we’ll be adding more to them over time…

    [Niche Selection Training] https://academy.lurn.com/courses/research-hacking/

    [Niche Selection Resources] https://academy.lurn.com/courses/niche-launcher/

    Picking The Right Niche & Research Hacking

  • Neeta

    Member
    October 3, 2022 at 4:15 pm
    Lurn Ambassador

    @josh-hillcoat yes, once you have zeroed in on the specifics for the niche, feel free to share it here for further feedback. It’s okay to take a few iterations before you get it down pat.

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