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Niching down and speaking to a specific audience it’s so important in any business. As you may have heard when you speak to everyone you reach no One. Im looking forward to the lessons that Anik offers to Nich down best wishes to everyone. and most importantly Know & Speak to your AVATAR… < Likes dislikes frustrations lifestyle income Male female children Hobbies Motivation pain points goals> The better we know the more targeted the conversation.
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12 Replies
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Lurn Ambassador
Hey I’ve been deep in the crypto industry for over a year now and finding it difficult to find a specific niche. Security, mindset and how to maintain/grow wealth are my best ideas but i feel they might be a bit broad. Would like a bit of insight into how a can make the niche more specific
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Lurn Ambassador
Ive found the word cryto to be misunderstood. can you tell me the problems it solves without using the word crypto. can you tell me about the ease of use of the system with outsaying crypto. can you mimize my risk without using the word crypto. this will build anticipations and make me want to listen.
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Lurn Ambassador
Thank you, I am taking this into consideration. My ‘Avatar’ are young millenials (16-25 years old) who are in a stage of limbo not knowing what they want to do for the rest of their life. I was at this point until i found crypto and DeFi.
Considering that my avatar is fairly young my content has been a bit more laid back and just throwing truth bombs because young people see through the BS quite well but also need to be engaged with silly, funny behaviour
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Lurn Ambassador
@josh-hillcoat looks like you have narrowed it down some, but you can niche down furhter. With focus on say novices, and teaching them what crypto is or how to get started in Crypto,or teaching advanced strategies to those who already understand the basics,or teaching them to HODL, staking, NFTs, BOT trading etc. Crypto is such a huge topic see if there’s an area or two that you can zone in on.
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Lurn Ambassador
security and mindset for who.. who are you talking to… what type of experiences has this person had. pick someone to talk to. its not just what you are talking about its who are you talking to
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Lurn Ambassador
@josh-hillcoat As Marsha said, you can niche down demographically. Who do you want to help, is it young millennials, established professionals who may have disposable income they want to invest in or retirees who are looking to pass down their wealth to the next generation? You can go further down, are you teaching novices who don’t know anything about crypto, or are you teaching advanced strategies for those who already have the basics down?
There are several ways you can do this. But do your niche research to figure it out.
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This reply was modified 2 years, 2 months ago by Neeta.
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Lurn Ambassador
As i mentioned to Marsha, my target audience are young millenials (16-25) and I want to help them find a path outside the current government ‘system’. I have looked at 9-5 jobs and have done labouring jobs, hospitality and all of that fun stuff. I found crypto/DeFi and never want to go back. Thats the kind of mindset i want to bestow on other individuals
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This reply was modified 2 years, 2 months ago by
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Lurn Ambassador
@josh-hillcoat I think Marsha and Neeta have given you some great suggestions. I would recommend to refer to the niche course to help you drill down into specifics of the niche you would like to pursue: https://academy.lurn.com/courses/research-hacking/
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Lurn Ambassador
Thank you, I realise i have dived into it maybe a little too quickly and need to knuckle down on a bit of research. They both have made great points, I thank them and will take their advice into consideration
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Lurn Ambassador
Awesome to hear Josh feel free to bounce around your ideas here. You got this!
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Lurn Achiever
There are two places in Lurn Academy that I would check on a regular basis since we’ll be adding more to them over time…
[Niche Selection Training] https://academy.lurn.com/courses/research-hacking/
[Niche Selection Resources] https://academy.lurn.com/courses/niche-launcher/
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Lurn Ambassador
@josh-hillcoat yes, once you have zeroed in on the specifics for the niche, feel free to share it here for further feedback. It’s okay to take a few iterations before you get it down pat.
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